For the first time ever, we engaged viewers on Youtube and allowed them to change the name of a video and to rewrite the story.
We created the Tippexperience. It started with a video called "a hunter shoots a bear"

Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video
42 alternative scenes were shot so anything you write gets a video response. The possibilities are infinite.
In 36 hours, the Not Suitable for Work video "a hunter shoots a bear" became a viral hit.
"
In 100 days
the Tippex Youtube channel received more than 35,5 million views.
Average brand exposure was 5 minutes
the hunter and the bear went global and hit 217 countries around the world
The ad was share 380 000 times on social medias with a virality rate of 500%

""
In 100 days
the Tippex Youtube channel received more than 35,5 million views.
Average brand exposure was 5 minutes
the hunter and the bear went global and hit 217 countries around the world
The ad was share 380 000 times on social medias with a virality rate of 500%

"
In 100 days
the Tippex Youtube channel received more than 35,5 million views.
Average brand exposure was 5 minutes
the hunter and the bear went global and hit 217 countries around the world
The ad was share 380 000 times on social medias with a virality rate of 500%

In 100 days
the Tippex Youtube channel received more than 35,5 million views.
Average brand exposure was 5 minutes
the hunter and the bear went global and hit 217 countries around the world
The ad was share 380 000 times on social medias

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