"Ocean" — a brand of fresh seafood, which gives priority not to artificially farm-raised, but to wild fish. In order to demonstrate the freshness of the product we decided to show that the consumer buys almost live fish. That is why the photorealistic illustrations of swimming fish appeared on the packaging. As we are observing them sitting on the quay or on the deck of the boat. Not from the side as in the aquarium, but from above as the fishermen see them.
Agency: Jekyll&Hyde
Production: WOL Creative Studio
Producer: Elena Palamarchuk
Screenplay: Mikhail Rakov
Art-directors: Viktor Aleksandrovsky, Egor Preobrazhensky
Illustrator: Vitaly Kolomeets
Motion Designers: Viktor Aleksandrovsky, Dmitry Berezhnoy
