"I’m a sucker for videos showing the inner workings of factory production lines, and even more so when the products are hand-made. I suspect you, as a gadget lover, have a similar weakness, so take a look at this wonderful video shot inside the Moleskine factory. It shows not the making of the iconic overpriced notebooks, but the process of debossing Moleskine’s special edition books. Debossing is just like embossing, only the patterns are stamped into the cover instead of sticking out like the text on a trashy airport bookstore thriller. The brass die, seen here being machined and then hand-finished, is heat-pressed into the faux-leather cover. In this case, the die also uses a white foil to make the design stand out more.
Like anything, this would probably get boring if you had to do it all day, but this quick glance is like magical heroin stuck right into the vein of my curiosity."
Charlie Sorrel, Wired.com