Su Bingtian is a Chinese 100m sprinter who dared to step out of the comfort zone even if that means risking everything. He made a life changing move when he swapped his starting foot. Though it may seem insignificant to most, it meant relearning how to walk, rewiring his body, reinstalling his entire muscle memory. It’s restarting everything without knowing the end result.
This film tells the story of Su’s seemingly insignificant decision and the career ending risk behind it.
Agency: W+K Shanghai
Creative Director: Terence Leong, Azsa West
Creatives: Timothy Cheng, Liu Wei
Producer: Xuan Ong, Bernice Wong
Project Manager: Nicole Bee
Account Manager: Karen Peng, Chuck Xu
Film Director: Siri Bumford
Film Production: Knucklehead