We were asked to create a brand identity for the upcoming futuristic action movie Real Steel, featuring Hugh Jackman. Director Ronnie Koff used the twisting motion of a pneumatic device to create the tension that builds throughout the sequence. When the tension reaches an apex, the machine embosses the final title reveal into the metal.
Client: DreamWorks Pictures
Director: Shawn Levy
Imaginary Forces Art Director: Ronnie Koff