In "Industrial Evolution," clean-tech firm CO2 Solutions, Inc. challenges the world's industrial manufacturers to re-imagine carbon emissions as an opportunity. It juxtaposes CO2 presence in nature with heavy industry and pollution.
The goal was to increase awareness of CO2 recycling technology and urge industry to reduce their carbon footprint. Company stock went up approximately 20% following the airing of this video, and the volume of shares purchased increased.
The commercial, which debuted during the Rio 2016 Olympics on the Canadian Broadcasting Corporation (CBC), Canada's Olympic Network and The Sports Network (TSN networks), echoed the sporting event's theme of environmental sustainability and climate change.
Intended Audience: The general public, industrial corporations, and internal and external corporate stakeholders.