We tend to think of board games as infinitely replayable products. What happens when you design a game that can only be played through one time? With disposable components? This simple shift in thinking helped Pandemic Legacy skyrocket to become the “#1 board game” on BoardGameGeek – in record time. In this talk, Matt Leacock will describe some of the design considerations and methods that he and Rob Daviau used when they made the shift from designing a product to designing an experience.