Done while at Mighty Nice.

These brand idents for SBS are based on the sounds of SBS, and feature abstract animation depiciting the wonderful goings on inside our brains as we watch the channel. Working with different design teams on each piece, Mighty Nice created a distinct look for each ident, reflecting the variety of programs and cultures that SBS represents.

African Song SBS Ident wins Silver for Best 2D Animation Design at the Promax/BDA ANZ Awards in Australia.

My Role: Design of Brain Element and minor animation
Animation Direction: Reece Millidge
Designers: Softly Dunstan and Hung Tran
Producer: Fi Patterson
Creative Direction: Mighty Nice
Client: SBS

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