An ideas will travel interview about the dynamic connection between design and advertising.
Brand Loyalty and Brand Equity are having are tough time, because consumers have learned to disinvest from brands. Thus, in this era of social media, more resources will move towards design efforts.
We also look at what it takes for products to succeed these days, and why simplicity often beats cool ads as the road to success.
More on the developments in advertising at: ideaswilltravel.com
Or check out the facebook page for daily cool links on advertising: facebook.com/ideaswilltravel
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