Jason DaPonte came to MEX in December 2010 to explore the evolution of storytelling in a multi-touchpoint digital environment. In addition to leading several early MEX working sessions on this theme as part of Pathway #2, Jason formerly led editorial for the BBC’s mobile channels. He went on to found his own agency, Enter The Swarm, pioneering new approaches to multi-touchpoint digital experiences. His MEX Session shares examples and techniques.
Recorded at MEX, December 2010 (pmn.co.uk/mex/)