As the Global Director of Experience Design of Nike+ Running, Michael Orenstein is an athlete, entrepreneur, humanist, and strategist that aims to create unforgettable running experiences for everyone. Nike tries to optimize every aspect of the Nike+ Running by enhancing pre-run to post-run experience through the design localization perspective. He explains how Nike designs through a global lens and translates insights into different business markets.
This video is part of a series of interviews with Michael Orenstein, below watch his other topic.
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We are dieci. The tenth group of senior design students to partake in italiaDesign, an undergraduate field school and research program offered at Simon Fraser University. Compelled by curiousity and bold ideas, we are twelve creatives with a singular vision: Build upon the legacy of italiaDesign.
We had the opportunity to interview Italian and North American designers, architects, and makers. The results are a broad collection of insights and ideas that manifest in a collection of films and videos. We are showcasing the knowledge they had to share, so the creative community can take inspiration to use in their own work.
Watch more interviews and meet other designers: