A discussion around the brand identity for Italianism - an event about visual culture by Italians. The simple, yet important, idea of taking a symbol of Italy and putting it into a contemporary language to allow for the balancing of history and the future.
This video is part of a series of interviews with La Tigre, below watch their other topics.
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We are dieci. The tenth group of senior design students to partake in italiaDesign, an undergraduate field school and research program offered at Simon Fraser University. Compelled by curiousity and bold ideas, we are twelve creatives with a singular vision: Build upon the legacy of italiaDesign.
We had the opportunity to interview Italian and North American designers, architects, and makers. The results are a broad collection of insights and ideas that manifest in a collection of films and videos. We are showcasing the knowledge they had to share, so the creative community can take inspiration to use in their own work.
Watch more interviews and meet other designers: