Building brand awareness through owned media becomes an increasingly more attractive alternative to traditional media relations. To maximize its potential, social press release needs to be targeted directly to brand’s consumers, building its reach through owned communication channels. Learn how Allegro implemented brand journalism into their PR Strategy with Prowly Brand Journal.
"We created our own medium that, in different ways, tells stories of online shopping, but each time the story is credible, objective and inspiring. The magazine’s performance is a testament to how good of a move that was." - says Michal Bonarowski, Senior PR Brand Manager at Allegro.
Interested in learning more about how to develop a newsroom-style workplace that unearths content that your audience just can’t get enough of and will share over and over again? Book a demo with Prowly and one of our experts will email you and schedule a 1-on-1 meeting: prowly.com/request-a-demo/?source=vimeo