"What Color is a digital painting that loops in nonstop motion. The artist has usurped the familiar signage of brightly scrolling words that generally are seen calling out to advertise a Bodega or sidewalk cart’s fast food. In a DIY manner, Murphy constructed the extra-luminous screen and also wrote the code that sets the pace and pattern of the flowing words. The artist uses physical computing but plays with his viewers’ routine as “users” who spend countless waking hours on a daily basis staring at a computer screen. In the same way, he regards his viewers as “users” of his art.
On the screen of the work, Murphy’s words animate one of the Internet’s oldest memes: in bold letters “ORANGE,” “YELLOW,” “GREEN,” and so on, glide across the display in colors different from those they signify. Emoticons dance across the composition, as iconic as a Jasper Johns’ flag painting, but with the humor of a broken announcement board on the New York subway."