With today’s consumers being ever-connected their brand expectations have shifted, especially during the holidays. This evolution has morphed planning for Black Friday and Cyber Monday as the preeminent days into more of a gray November mindset.
Join guest presenter Greg Zakowicz, Bronto’s Senior Commerce Marketing Analyst, as he explains this mindset and how merchants can better plan for the holiday season.
Today’s consumer mindset and brand expectations
Recent holiday trends and how they impact holiday planning
Key lifecycle messages significantly impacted by the holidays