The UX of Story (or: How Two Cinematographers Ended Up Making an Audio-Only App for a Museum) –
Is the idea of packing hundreds of strangers in front of a blank screen, charging them $40, turning out the lights and making them watch a mechanical reproduction of recorded images an ideal way to tell a story, or is it just an efficient way to tell a story? Why was anyone surprised that as soon as people could bring these mechanical reproductions into their homes, that they would stop going to the theater? After thousands of years of shared story experiences, how did the advent of recording, reproduction, and distribution turn storytelling into a solitary, one-way communication? Often, the inclusion of technology results in a further isolation - for example strapping that mechanical reproduction directly to our faces. But is it possible that technology could be used to bring interactivity back into storytelling - to get people off the couch, out of the house, out of their comfort zone and once-again participate in shared stories? Mandy and Ivaylo had a crazy idea about how this could work and convinced the Minneapolis Institute of Art to let them make it a real thing. In this talk, they present a brief history of the UX of Storytelling, their idea on how to keep it moving forward, and a few of the lessons they learned, theories they tested, and how film language can be surprisingly interactive, even without any recorded images.