ESI Design is an innovation and experience design firm. We create engagement. See more of our work at esidesign.com and @esidesign.
The Wells Fargo Center, designed by Philip Johnson in 1983, has an iconic presence on the Denver skyline. Owner Beacon Capital Partners wanted to restore the building to its place of prominence and tasked ESI Design with reinvigorating the lobby and common areas. The space has been transformed and modernized while respecting the original building design.
Inside the building’s immense glass atrium, ESI created five 86-foot floor-to-ceiling LED columns that, when viewed together, create one canvas. The monolithic screens display custom media inspired by the Mile High City’s natural wonders. Looking at the interactive architecture installations is like looking through slats in a fence to the landscape beyond.
The custom content modes include:
- Colorado mountainscapes composed of Instagram photo mosaics
- Waterfalls with spray that blows based on the city’s current wind patterns
- A grove of trees that sway and change with the time of day and season
- A flock of birds flying for hours and never repeating its flight pattern
- Colorful ink drops swirling in slow-motion
- An animated representation of current weather, including sunrise and sunset, with hourly and four-day forecasts
The vibrant media installation is now the city’s largest piece of digital public art and is visible from outside through the glass atrium, breathing new life into the surrounding streetscape and drawing passersby into the experience.
“The transformation of the Wells Fargo Center is outstanding,” said Cathy Mossman, Senior Vice President of Beacon Capital, “and we are very happy with the result.”