Project: Thundering Hooves & Raining Cowboys: Edgewood Rodeo Days
Project Type: Microfilm
Client: Community Savings Bank - Edgewood, Iowa
Client Category: Finance
Many smalltown banks in America are being consolidated. Within this activity, there are two different movements. One is to consolidated resources, and cut services to the bone. The other is to invest deeply in these towns, and keep a bedrock of America going-the local bank.
Community Savings Bank believes deeply in the second movement. The company invests itself heavily in the small towns it operates in, being a pillar of the community and taking a vested interest in being sure the towns not only survive but prosper.
CSB was looking for a branding vehicle which showcased this belief. THUNDER HOOVES & RAINING COWBOYS: EDGEWOOD RODEO DAYS is docu-profile putting the lens on the small town of Edgewood, Iowa, and their Pro Rodeo Days festival which sees 4,000 people descend on this small town of 1,000 people annually.