TV commercial for the clothing brand White Label (

Director & Cinematographer: Hervé Demers (
Fashion Stylist: Geneviève D. Thibault (
Makeup Artist: Audray Adam (
Hair Stylist: Zazoon Huynh
Model: Amelie (Montage)
Jeweler: Leila Boily-Afriat
Assistant Director: Sonia de Rome
Assistant Camera: Patrick Trudeau
Production Assistant: Pierre-Olivier Belzile
Editor & Colorist: Hervé Demers (
Music: Rimsky (

Opus Hôtel Montréal (
Musée Pointe-à-Callière (
Archipel (

Technical Specs: Canon 5D mark II DSLR, Canon 7D, Technicolor CineStyle Color Profile, 21mm Zeiss ZF f2.8 Distagon T*, 50mm Zeiss ZE f1.4 Planar T*, 85mm Zeiss ZE f1.4 Planar T*, Canon EF 70-200mm f/2.8L IS II USM Telephoto Zoom Lens, Gini Cinema Rigs III HDSLR 3 Shoulder Mount Stabilizer, Adobe Premiere Pro CS5, Adobe After Effects CS5

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