Every time a medal was won in Rio during the Olympic Games 2016, a custom video was instantly created in the cloud and automatically pushed to the Bloomberg social media team and Twitter channel in minutes. The video showcased the gold, silver and bronze winners, together with their nationality, and ended up with a medal recap of the gold winning country and its position in the global medal ranking. To achieve this we had to create custom color palettes for each country, along with bright illustrations for each sport category and geometric, minimal flags for all the +200 countries attending the games.
This is our latest Algo project, our data-driven video creation platform where we make video speak with live data.
Algo.illo.tv
Like it? You're a neat animator (and a bit of a developer) in love with expressions?
We're hiring! Write us at algo@illo.tv
CLIENT: Bloomberg
STUDIO: Illo
DIRECTION: Luca Gonnelli, Ilenia Notarangelo
DESIGN: Ilenia Notarangelo, Cristina Pasquale
ANIMATION: Luca Gonnelli
CODING / R&D: Matteo Ruffinengo
FLAGS HEROES: Miriam Palopoli, Arianna Cristiano
illo.tv/olympics
