A viral video project sponsored by Virgin Mobile, "Random Acts of Love" sees a flash mob momentarily taking over Yonge & Dundas - a major downtown Toronto intersection - for a playful, fun dance routine. The campaign, titled, "Spread the Love," was a Canada-wide initiative that included street teams giving out hugs, smiles and gifts, with this flash mob serving as the cornerstone of the campaign. This video was shot, edited and colour graded within 24 hours, incorporating footage from 11 cameras. Formats ranged from SD flip cameras, DV and broadcast BETACAM to full 1080p HDSLR footage.
Direction: Chockablock Productions & Yellow House Events
Camera: Various freelance (one from Visual Inclination)
Post Production: Visual Inclination
Music: Love Today by Mika
Full project details: visualinclination.com/portfolio/project/virgin_mobile/