MADISON (WKOW) -- Wisconsin and LSU aren't just getting together to play football this weekend, but also to help the victims of flooding near the Tigers' campus.
But it was a local non-profit group that started the effort.
100 Black Men of Madison wanted to do something to specifically help school children in Louisiana, 30 percent of whom were affected by the recent devastation caused by floods there.
So with the help of the United Way of Dane County, 100 Black Men started collecting backpacks and other school supplies to send to those children, many of whom literally have nothing.
The only problem was finding a way to get the supplies to Louisiana.
That's when 100 Black Men of Madison President Dr. Floyd Rose called UW-Madison Chancellor Rebecca Blank's office.
"They in turn made contact with - not only the UW Athletic Department - but the chancellor's office at LSU," said Dr. Rose. "And, by the way, the LSU chancellor is a Badger. So, it's all kind of aligning in the right manner."
The UW Athletic Department agreed to haul all of the school supplies collected up to Green Bay this weekend, hand them off to members of the LSU Athletic Department, who will deliver them to 100 Black Men of Baton Rouge for distribution.