User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. It will start with a primer covering topics such as competitor analysis, validated user research, value innovation, and why you must design a “killer” user experience. Then several UX strategy techniques will be explained that you can use for crafting consumer products that potentially make magic happen and destroy outdated mental models. You will learn: • Why a unique kick-ass user experience aligned with the right business model can define a “disruptive” product. • How UX strategy techniques help the entire team and the stakeholders reach a shared product vision for greater efficiency. • How by doing everything you can to validate your UX strategy, you reduce the risk of making products that nobody wants.