A brand new collectibles' promotion realized for EMTÉ Supermarkten.
Ms. Yvette Florussen, Campaign manager Foodretail at Sligro Food Group Nederland B.V. states: “We were looking for a complete new promotion concept for EMTÉ Supermarkten dedicated to children ages 6 and older which has never been done before. Together with Boost Group we are rewarding our families and increase footfall at the POS with a very interesting 360 degrees communication. Testimonial of the campaign is the famous Dutch actor Pepijn Gunneweg, setting the basis for an all-around fun and exciting collectibles’ promotion both for curious kids and their parents.”
Boost Group created, designed and produced the unique concept of Proefjeslab which was in store for 6 weeks in 130 EMTÉ stores in the Netherlands.