Description: Email marketing continues to be the tried and true method for most businesses. Learn how to plan, create and execute an email marketing campaign. Understand how to communicate with potential clients through email marketing and what makes them click through to your website. Once your first email sends, know what metrics indicate success and how to improve your campaigns over time, turning more contacts into clients.
Speaker: Chelsey Labert, Trainer/Coordinator, Law Practice Management & Technology, Chicago Bar Association