Eva and Franco Mattes
Nike Ground
2003

In September 2003, together with our friends at Public Netbase, we set up a fake Nike advertisement campaign, including a public installation, a website and a performance. The news went out nationwide: "Karlsplatz, one of Vienna's main squares, is soon to be renamed Nikeplatz, and a huge monument in the shape of Nike's famous Swoosh logo will be built in Nikeplatz". The one-month campaign provoked the reactions of Vienna's citizens, city officials and the Nike group, which started legal action to put an end to this bizarre performance.

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