Flagship store opening of Media Markt Shanghai. A 3D Projection was one of the great attention grabbers for the very first Media Markt in China. Media Markt offers a great variety of product for unbelievable prices. The 3D projection communicated the different product groups of Media Markt, as well as the great prices.
DVP China created the whole event concept around the opening (see also Moving Into Shanghai) which resulted in more then 20.000 visitors on the first night.
Lead agency: DVP China Eventmarketing
3D content: by Nuformer
Creative Director DVP China: Remi Oerlemans