Benjamin Hubert of experience design agency Layer has been invited to design a landmark installation in collaboration with Braun for the V&A during London Design Festival. Foil is the studio's first public artwork and will be located in the Room 94 Tapestry gallery from 17th September.
A thoughtful foil
The installation has been designed to showcase the performance engineering, materiality and movement of Braun´s shaver foils. A 20-metre-long undulating ribbon comprising 40,000 individual metallic elements will run down the entire length of the Tapestry Gallery. The ribbon will move continuously and dynamically in a sine wave formation, reflecting and scattering light around the gallery. The shape of the 40,000 mirrored metallic elements is informed by the precision engineered shape of the Braun shaver foil, and the movement is inspired by the 360-degree movement of the Braun shaver head.
A system of 16 LED lights will be directed onto the undulating metal foil, which will reflect, amplify and trace the light across the tapestries responding to the way in which the Braun Series 9 foil seamlessly traces the contours of the face.
In our words
“Together with the Braun design team we saw an opportunity to create a large-scale installation for the for the London Design Festival at the V&A to communicate the brand’s commitment to design and deliver an engaging and meaningful experience to a wide audience that embodies the values of excellence, engineering and quality that are imbued in every Braun product.”
Benjamin Hubert, Director, Layer
“Good design bringing functionality, quality and simplicity together is what Braun is about. To create better products with less, leaving decoration off and focusing on what is truly needed. The installation in the V&A is celebrating the foil – the most important part of a shaver, touching your skin. The simplicity of focusing on one part, one material can create amazing experiences.”
Oliver Grabes – Global Design Director, Braun