Using medical grade EEG with user friendly dry electrode technology it can measure with great precision consumer response to a wide array of marketing stimuli including advertising and other communications, brands, packaging, music, etc. Brain data is seamlessly synchronized with other biometrics and sent to whitebox cloud analytics server that provides automated algorithms for key neurophysiological metrics relevant for marketing: attention, emotional valence, cognitive load, GSR, and ET. Great care has been given to easy to understand and attractive results that are visualized with our proprietary Chiasm online visualization system. Neurophysiological metrics are translated to marketing metrics by our trusted partners at Valicon (Adria Region) and Step Beyond (UK) who brain data and their experience in marketing research to provide actionable business insights to their clients. Using whitebox consumer neuroscience solutions so far over 470 ads and other marketing stimuli have been measured on over 3600 subjects. Clients include companies like Adriatic Grupa, Simobil, VipMobile, Triglav, Lidl, Pipistrel, Akrapovič & Johnson & Johnson.