Sustainability is a very important issue for Heineken. It’s also a very long word with a complex definition. Heineken asked us to present it in a simple and engaging way, by paying a tribute to their sustainable farmers. So we turned those (sustainable) bad-asses into Legendary Cowboys and told their stories using a brand new, shiny green medium: The Heineken bottle. And a healthy dose of augmented reality. A Sustainability Report has never been as legendary as in 2015.