We didn’t do advertising for Strongbow. Instead, we gave the cider brand a purpose: Inspire the world to reconnect with nature by doing something real and meaningful - mix nature back in the urban life. And man, did they take it seriously! Now the brand is influencing young people to transform their cities with guerilla gardening, tree planting, moss graffiti, artsy beehives etc. Side effects? Gigantic amounts of positive energy released in the biggest cities in the world by Strongbow apple cider. Both our bouncy director Fredrik Bond and us are not sorry!