This is the fifth of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see psandman.com/media.htm.
The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection addresses one key outrage management strategy: staking out the middle ground by acknowledging your opponents' best arguments right along with your own best arguments.