For the 6th edition of the annual Volvo Art Session in Zurich flora&faunavisions were invited by EQAL Visual Productions to design and produce a new spectacular multimedia format. Breaking with the conventions of the previous editions, which initially focused on urban art, we created a 40 minutes fusion of contemporary dance, projection, music and live-painting.
Our set up offered a 13 meters wide and 7 meters high rear projection , front projection mapping on a white foiled Volvo V90, light design and a stepped public gallery for a perfect view.
We collaborated with the internationally renowned choreographer duo Wang Ramirez, who performed with interactive motion content and music. The show was closed by a live-music act from renowned musician Pablo Nouvelle accompanied by live-painting from Swiss street artist Ata Bozaci and highlighted by generated visuals on the rear screen. The journey led towards the overlapping of digital and analog realms, generated by rhythm an motion.
Furthermore, flora&faunavisions was responsible for the visual design of the invitation material as well as the key visual for the overall day long event.
Overall Responsibility: Volvo Car Switzerland AG & EQAL Visual Productions AG
Concept: EQAL Visual Productions AG
Creative Direction: EQAL Visual Productions AG in coop. with flora&faunavisions GmbH
Show Design: flora&faunavisions
Media Production: flora&faunavisions & EQAL Visual Productions AG
Visual Design Performance & Creative Coding: Waltz Binaire
Choreography: Wang Ramirez
Design Art Car: Ata Bozaci
Music: Pablo Nouvelle, Leme, ZEROKILLED MUSIC