Project: Magic – Christmas Ident
Broadcaster: Magic
Production Company: Yum Yum
Client: Box TV
Music & Sound Design: Radium Audio

Background: Radium was commissioned to compose the music and create the sound-design for the recent Christmas-themed Magic ident.

How we did it: There are three short idents featured in this video - whilst they share a common musical background, they have all been individually tweaked to convey the style of each particular ident, which helps to differentiate them. The two main idents feature “day” and “night” concepts, and care was taken to incorporate sound-design specifically created for each scenario, whilst also emphasising the Christmas spirit inherent within the video.

Sounds we created include: Music, swooshes, foley, textures, movement detail

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