The Sun '40 Years of Page 3'

This film celebrates the 40th anniversary of Page 3 by paying homage to one of the best ads made in the last decade in a uniquely Sun way. Our challenge was to recreate the fantastic work for Old Spice on a more modest digital budget, so we had to think creatively about how we were to pull off the same number of in-camera tricks in a single shot.

We worked with Page 3 model Rosie Jones, who did a fantastic job of delivering a script while catching and grabbing various objects and magically seating herself on top of a sports car. We spent 3 days rehearsing with Rosie (although there was only so much we could do in an office!) before going on-set. The shoot was in a green screen studio with a physical bathroom set, a shiny red sports car and a moveable gangway.

We had a pneumatic grabber to release the beachball and a pair of mechanical coconuts which would open at the press of a button. These contained “tracking cages” which we then solved using Syntheyes to add in the tickets and beer bottles. The camera move was also solved using Syntheyes, with comping in AE and Cinema 4D and Maya for the 3D work.