The panel discusses whether an indie label gives automatic credibility to a band and how the changing nature of the indie market effects that perception. They also talk about whether fans can always see through marketing and whether being marketed to diminishes the listening experience.

Moderator: David Prince (Billboard/The Daily Swarm)

Panelists: Vivian Host (Trouble & Bass Crew), Mikael Wood (Writer), Shirley Halperin (Writer), Geeta Dayal (The Original Soundtrack), Sacha Jenkins (Roadside Entertainment)

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