This campaign had to make running less serious. How better way than distracting youngsters from boring running schedules and challenging them to release their creativity on Amsterdam by using their feet as paint instead? We developed a Facebook app that allowed you to make digital graffiti’s on the map of Amsterdam: a running route new style. By actually running the route and uploading your KMs with Nike+ you could paint your graffiti. At Facebook the graffiti’s where created, shared and liked fanatically. The result? Young Amsterdam starting running and Nike’s mission to change running was actually experienced by youngsters.