I worked with the team at Matchstic in Atlanta to produce and animate a short animation unveiling the rebrand for GSU's Robinson College of Business.
This was a fun project for a lot of reasons, but particularly because we started with a blank canvas that quickly expanded when we began storyboarding possible directions. With a minimal, but very intentional visual identity system, we found ways to illustrate Robinson's core messaging using mostly dots.
Client: Georgia State University
Agency: Matchstic - matchstic.com/
Animation Direction: Brent Clouse
Music: James Carroll