Great to meet with Anina at LeWeb. I admire the way she has pioneered a platform that works on most feature phones as well as top end smart phones. The ease with which you can browse the look books and navigate the system is clearly the secret to her success. When I see the mistakes Murdoch has made with emerging platforms, it is refreshing to spot someone who has got it right. I see this empowering fashion designers and retailers in developing countries too - especially in West and East Africa.