The *entire* Polaroid booth at CES is designed around their classic 3x4 film dimensions, the main stage supports a backdrop projection-screen with the classic white border, the Made in Polaroid icon that animated every so often across their displays were again their classic frame design. Everything seemed to suggest Polaroid was going to launch something new that tied back into the nostalgic film and frame so many people miss. But, that was not the case.
I have to say, Erica and I were both disappointed to find that their newly revealed “Polaroid of the 21st century” lineup is nothing more than a digital camera that prints on plain paper. Oh, also, their wireless bluetooth enabled Polaroid printer doesn’t support iPhone, which I’m sure isn’t a very important camera to support seeing as it is so rare to see anyone using an iPhone these days. What are your thoughts?