SWEAT transcends perspiration. SWEAT is simply effort. It can exist without physical strain. SWEAT is about getting up and doing the work you set out to do. Creating the change you wish to see in the world.
Sometimes the work is a physical practice, like running, or yoga. Other times it's mental, or it's pixels and characters. At any rate, the effort — focused positively & generously — is what matters.
We sent the brilliant photographer & videographer duo of Maresa Smith & Zach Lower to shoot at the same track British Olympians train on. The elite. It's surprising how man parallels exist between high-grade athletics and top level creative work. There are strategies that will help optimize, improve, cultivate... but the main ingredient is always the effort.
The time. The energy. The willingness to try — over and over again. The readiness to exert, to sweat.
video/edit by Zach Lower // @zachlower
photo pack by Maresa Smith // @meezsmith
creative director Grant Spanier // @grantspanier