Storyscaping – Stop creating ads, start creating worlds.
Today great brand storytelling isn’t just about making ads or content. It’s more about creating worlds – worlds of immersive experience fueled by technology. Join Darren “Daz” McColl of SapientNitro, to understand how the Storyscaping® approach combines the power of great storytelling with Systems Thinking to create more meaningful brand-consumer connections.
We believe that while a single ‘big idea’ can focus communication, conjure excitement, generate buzz and drive awareness – consumer expectations for engagement and interaction on their terms predicate a much more systematic approach to ideas, narratives and connection points. You will learn how the power of an Organizing Idea (not just a big idea) can redefine how you look at the Experience Space to create an intelligent Story System that works with today’s always-on consumer.