We were asked to create branding and a product launch video for one of the UK's top technology companies specialising in cash validators.
The Spectral NV200 is a machine that is set to take the validation world on in a big way. It uses technology that is highly advanced and has taken many years to develop. This spectral scanning technology is a world first allowing the Spectral to validate notes better than any other machine on the market:
"In an incredible technological leap, the NV200 Spectral banknote validator is able to capture 100% of a banknote by scanning up to 4.8 million datapoints – a figure that is unmatched by industry competitors. This number is able to be reached due to the full spectral imaging sensors that are built into the validator. The sensors can accurately discern between authentic and counterfeit notes and boast an acceptance rate of new and street grade notes of over 99%."
So we had to create an awesome product animation video to show it off. The animated product visualisation had to serve two purposes:
1. It needed to show off the technology within the Spectral, so during the video production we had to work very closely with some seriously clever people. We had to take their ideas and turn them into animations that laymen (like us!) would understand. They had to look nice too, we see too many technology or engineering animations that suffer from a very basic look and feel!
2. We had to try to sell the product not only on this technology but on the many other features and styling within the NV200 Spectral itself. This kind of animation means an attention to detail in rendering and a stylish eye, we achieved this by working with some of the talented designers at ITL.
Anyway, let us know what you think about this product visualisation by White Wabbit animation studio based in North Wales!