This piece celebrates 20 years of protecting the Amazon and advancing the rights of indigenous peoples.In the Amazon region of Brazil, Colombia, Ecuador, and Peru, Amazon Watch is working directly with indigenous communities to build local capacity and advance the long-term protection of their lands. In partnership with communities, non-governmental organizations, concerned shareholders and citizens, Amazon Watch campaigns to persuade decision-makers in corporations, international financial institutions and governments to honor the rights of indigenous peoples over "development" decisions in their territories and to rectify past harm. Amazon Watch also strengthens capacity of indigenous communities and partner organizations in the Amazon to better advocate for their own rights at local, national and international forums. Amazon Watch seeks permanent protection for threatened areas and vulnerable indigenous populations in the Amazon rainforest. By building awareness and promoting green economic alternatives to the current export-oriented development model, Amazon Watch is helping to bring about a shift within key institutions and society.