SQ7 - Lights On

The Challenge:

Focus the attention on the newest Audi model – SQ7 before its launch on the Bulgarian market for the pre-sales phase. Generating sales in the pre-sales phase.

Idea:

The giant shines with full power on the mountain above Sofia.

Execution:

The Audi SQ7 is the most powerful diesel SUV on the market equipped with the legendary quattro four wheel drive system. Its control on high-speed highways and off-road routs is fascinating. The undisputable poof of the brand’s superiority.

The location that we have chosen on Vitosha mountain is right above Sofia’s ring road. Thus we assured the attention of PR specialists and journalists, invited at the place and everyone driving in that vicinity.

The matrix LED lights are a key element in the unique identity of the model. We used them as the primary motif and we built light installation, an exact copy of the emblematic headlights of the car. The installation was over 60 meters long, with 180 square meters of lighted area. Over 2000 meters of LED lighting was used, and more than 100 000 LEDs.