We spent a lot of time with Ogilvy NY thinking about things like digital destinations, outmaneuvering markets, cognitive stepping stones and legacy systems. Then we created 40 assorted animated interludes to be peppered into expert testimonies about IBM’s Cognitive platforms. We like to think of them as a big box of friendly design punctuation: Graphic question marks! 3D commas! Stop motion interrobangs!
Directed by Buck
For full credits visit buck.tv