When Lowe Bangkok approached Cirkus in 2013, to create an animated series for Rexona featuring 3 self conscious teenage girls dealing with how they smell we jumped at the challenge.
The scripts required a modern design palette and quirky character animation to keep the target audience engaged.
The Cirkus team, led by Human Cannonball Romain Borrel designed the characters and backgrounds. (artwork) A very special mention to storyboard and layout artist Chan Ghee Leow who created the 3 chaptered scripts in 3 wonderful 2D Animatics that provided with the framework for the 3D Animation.
Fast forward to 2015 when Unilever assigned R/GA Singapore the role to re-purpose the original work by means of creating 4*15 sec animations highlighting the importance of fresh BO! Our team was tasked to take the campaign to the next quality level by means of refining the animation, texturing and rendering.
Read more at cirkus.co.nz/?p=2677