For this campaign, we re-interpreted BGSU’s “Ay Ziggy” fight song with the help of Level2 Audio, BGSU’s Taiko drummers and the BGSU Drumline. The result was an original composition that draws on the song’s roots as a Zulu war chant. This in turn inspired the re-interpretation of war-paint style line art and patterning.
We also took our shooting to the next level, building an "Ice Dolly" to keep up with the fast action and took the lighting more conceptual to let players emerge from the darkness.
Produced by Hart
Art Direction: Zach Zollars
Sound Mix: Level2Audio