"A new online service that will change the way the Asian fan gets his sports fix."
The need was to focus on the freedom we offered a sports fan- watch a game anywhere,anytime, and most importantly- don’t ever miss it! The route had to stand out amidst helter-skelter sports promotions, and feel as fresh and vibrant as the service itself. It had to feel light and invigorating.
We looked to Chris, our animated character, to engage the viewer with a story they could smile at, even identify with.
Client: ESPN Player
Design & Animation: Mojo
Sound Design: Suite Sound
Concept: Kartik Budhraja
Producer & Creative Director: Abhishek K Rao