The goal of motivating the men of your church to attend an ISI conference is not just to get them there in numbers but in spirit as well. You want men to have men experience the
conference fully. Attendance is important, but being an active part of the experience is the ultimate goal. We want groups of men to attend together and to take what they experience at the conference back to your church and support each other as strong Christian men. Coming with a group of men you know and trust enhances the day. Encourage the men of your church to spend time together throughout the entire day. This will allow men to process what they are learning.